ABOUTABOUT ME

Happier the user, profitable the business

With a background in both design and business strategies, I’m in a position to support your business choose the right solutions for your digital product.

A passionate User Experience and Interaction Designer, who not just beautify the products but loves to solve highly complex concepts into simple and easy flows. My interest in cognitive psychology, behavioral science, and emotional intelligence renders me with a well-rounded outlook into design problems. Having more than a decade of experience in strategizing hooks for a better business approach, I’ve helped some big domestic and international brands achieve their business goals.

A Designer. Problem Solver.

My PortfolioDownload CV

SKILLSMY SKILLS

Desgin

User Research 80%
UserExperience 90%
Strategising 95%
Interaction Design 70%

Tools

Sketch 90%
Adobe XD 60%
Figma 30%
Invision 60%

Certification

HCI 70%
CUA 65%
Graphic Design 90%

EDUCATIONEDUCATION

HFI & HCI Certification Course

Human Factors – 2017

  • Design Thinking
  • Ethnography, contextual inquiry, usability testing
  • Human-Computer Interaction
  • Design Methodology
  • Design Psychology
  • Cognitive Science
  • User Experience, Usability, and statistical methods

Design & Multimedia

CIC – Melbourne, 2008

  • Communication Design
  • Visual Design Elements and Principles
  • Design Interface & Interaction
  • Conceptualization – Wireframes, Storyboards, Mood boards, etc
  • Design Methodologies – Color, Typography, and hierarchy
  • Human-Centered Design

Fashion Design & Merchandising

NIFT Delhi – 2001

  • Design Concepts
  • Pattern making
  • Concept Illustrations
  • Textile Science

EXPERIENCEEXPERIENCE

User Experience & Interaction Designer

Freelance  Oct 2019 -Present

  • Brainstorming with Stakeholders
  • User Research & Data Analytics
  • Service Design
  • Digital Strategy
  • User Testing
  • UI Design and development support
  • Post-launch analysis

User Experience Designer (IA)

Publicis Sapient 2017 – 19

  • Analyzed the product through heuristic evaluations and exposed gaps.
  • Conducted design workshops and usability tests to incite user-centric thinking.
  • Strategizing hooks and interventions for cross/up-selling.
  • Pulled through aggressive deadlines and delivered high-quality work in record time.

Lead UX/UI designer

Dew Solutions 2015 – 17

  • Defined user goals, scenarios, and design concepts.
  • Practiced user-centered design for the best possible user experience.
  • Developed workflows, personas, wireframes, and prototypes.
  • Maintained attention to detail and meeting aggressive deadlines.

Design ProcessDESIGN PROCESS

Discover

I begin with researching the product, related audience, competitor analysis, business requirements/goals, and areas of improvement. Analyzing user needs and pain points to map their behavior for a better overview.

Develop

Actual works start here with the generation and testing responsive prototypes using the designing kits and required resources. After completion, QAs tests the product on various platforms/devices in order to fix any issue in designing.

Define

Once done with discovery, I create a roadmap aiming towards a single goal “conversion”. Using information architecture, simple navigation, and task flow, I tend to create a solution to user’s problems.

Deliver

Improvisation started at this stage by analyzing user reviews, organic traffic, number of clicks, CTR, page visits, time spent, and heat maps. Corrections, updates, support and other required measures are considered until we achieve the desired goal.

Design

Now comes the work processes related to low-hi fidelity wireframing. Once reviewed by the team, I get along with a high fidelity prototype that explains the brand guidelines, which also matches the user’s mental model.

Drive

The design is then improved, basis the usability reviews, understanding user’s path following task-based journey, organic traffic, number of clicks, click-through rate, page visits, time spent, and heat maps. Regular maintenance and support until we achieve business goals.

PORTFOLIOCASE STUDIES

E-commerce

E-commerce

User Interaction & Visual Design

E-commerce

E-commerce

E-commerce Website

e-Learning

e-Learning

Discover and Define

E-commerce

E-commerce

User Research & Wireframes

Fin-tech

Fin-tech

Fin-tech Onboarding app

Healthcare

Healthcare

Healthcare Mobile App

TESTIMONIALHAPPY CLIENTS

  • Client Image

    The work delivered by Amit was incredibly outstanding, starting from the UI, UX, the designing of each and elements was just awestruck. I am definitely looking forward to working with him again.

    • Michel H. Wilson
    • Mobile App Design
  • Client Image

    It was a pleasure to have Amit by our side for designing our next IoT application. Everything in the app was as per the guidelines. I am overwhelmed by the service.

    • Robert J. Smith
    • Web Design

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GET IN TOUCHCONTACT

Address

38 Gurgaon, Haryana – India

Phone

+91 888 261 8960